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Mevo: Live Experiences

Posted by admin on February 24, 2017 in Spotlight |

This past Tu b’Shvat the Hebrew Institute of White Plain’s utilized Mevo to live stream their Tu b’Shvat seder. During the event, people were able to view the program through a dynamic and unique perspective from the comfort of their own home. Utilizing Mevo for Facebook Live, people from around NYC participated in the seder […]

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Badge of Honor: Basno

Posted by admin on August 22, 2014 in Spotlight |

How can synagogues and Jewish organization maximize their social outreach? Video blogger Aaron Herman attended Internet Week NYC and met with start up Basno who is creating digital badges for non profits.

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Creating a Viral Video

Posted by admin on November 4, 2013 in Spotlight |

How do you create a viral Jewish acapella video? Video blogger Aaron Herman spoke with Mike Boxer of Six13 about their recent hit Shana Tova (2013 Rosh Hashanah Jam) and creating Jewish music videos. Six13 is driven by a mission to connect Jews around the globe with their heritage through music, fueled by a strong, […]

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Bizzabo

Posted by admin on September 3, 2013 in Spotlight |

How do you create effective social engagement at events? Video blogger Aaron Herman spoke with Alon Alroy of Bizzabo an Israeli start up about effective engagement at events. Bizzabo helps professionals discover new business opportunities at conferences and events, while enabling event organizers to promote their event and engage directly with their attendees. By delivering […]

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Justin Bieber Visits The Anne Frank House

Posted by admin on July 27, 2013 in Spotlight |

How did you react when you heard Justin Bieber visited Anne Frank’s house in Amsterdam and wrote in the guestbook “truly inspiring to be able to come here. Anne was a great girl. Hopefully she would have been a belieber” Video blogger Aaron Herman spoke with young Jewish professionals about their reactions to Justin’s actions.

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From Linked Out to LinkedIn

Posted by admin on January 7, 2013 in Spotlight |

How do your harness the power of social media when looking for a job? Aaron Herman spoke with Lavie Margolin about job searching and his new book From Linked Out to LinkedIn. From Linked Out to LinkedIn: Unlocking the power for career success in 2013 You joined LinkedIn because a friend or colleague told you […]

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Advertising Week NYC 2011

Posted by admin on October 6, 2011 in Spotlight |

Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City. With more than 200 distinct events, The Week is a hybrid of thought leadership Seminars featuring the industry’s best and brightest and engaging special events which galvanize targeted constituencies. Spawned from creative roots in 2004, Advertising […]

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Screme Express @ Verdi Square Mobile Gelato

Posted by admin on August 22, 2011 in Spotlight |

We had the opportunity to attend the grand opening on Screme Express @ Verdi Square. This is the first mobile food cart of its kind. Located at Verdi Square, outside the 72nd Subway station on the Upper West Side, it is the only Kosher Specialty food cart in New York, and allows New Yorkers to […]

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Interview with Gary Shapiro CEO of the Consumer Electronics Association (CEA)

Posted by admin on July 2, 2011 in Spotlight |

We had the opportunity to speak with Gary Shapiro, CEO f the Consumer Electronics Association (CEA). In this age, technology is transforming the way we connect to each other, educate and do business. Gary has been at the forefront in educating politicians, educators and global leaders about the power of innovation. Gary is president and […]

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Social Passport

Posted by admin on June 25, 2011 in Spotlight |

Social Passport leverages the most popular social networks (facebook, twitter, foursquare, linkedin, etc) by making social networking real-time, allowing businesses and organizations to quickly and easily promote their product/service or cause to hundreds if not thousands instantly. The concept of leveraging social networking is simple, market to one, market to many. The question is how […]

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