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Creating a Viral Video

Posted by admin on November 4, 2013 in Spotlight | ∞

How do you create a viral Jewish acapella video? Video blogger Aaron Herman spoke with Mike Boxer of Six13 about their recent hit Shana Tova (2013 Rosh Hashanah Jam) and creating Jewish music videos.

Six13 is driven by a mission to connect Jews around the globe with their heritage through music, fueled by a strong, Jewish identity, and anchored by thumping beatbox, intricate arrangements, and soulful harmonies. Six13 is a six-man vocal band that brings an unprecedented style of Jewish music to the stage, with songs ranging from hip-hop dance tracks to rock anthems. The members of the New York-based group sound like a full band — while using nothing but their voices.

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