Adam and Lamia are a Christian Arab couple from Nazareth. When Lamia gets pregnant, Adam decides it’s time to make it big and provide for his family by entering the biggest local business – religion. He begins to sell Holy Air. This new business venture is unique in that Adam bottles air to sell to pilgrims.
As an entrepreneur, you can appreciate the hustle of Adam. I have to be honest I tried to sell “holy rocks” so this story definitely resonated with me. The movie is well written and truly brings audiences into this comedy-drama story. With the backdrop of the Israeli- Palestinian conflict you get a truly unique view on how people go on with their daily lives during this difficult time. When you are dealing with topics such as love, death, coexistence and business it can sometimes be complicated.Shady Srour (writer/director) does an masterful job in integrating complicated themes masterfully. Holy Air will be showing at the Tribeca Film Festival.