How do you disrupt the shoe industry? Digitsole developed an innovative shoe that will transform the way we wear sneakers.Digitsole has three different smartshoes lined up, one of which looks more like Marty McFly’s kicks from Back to the Future Part II, and two more that are going to make more practical sense.
First, the wacky one: the company describes the Smartshoe as “trendy and urban footwear,” only with a few tricks up its sleeve. It can warm your feet if they get cold and has sensors to measure your daily steps and calories burned. There’s a light on the front, to help if you’re walking or jogging at night, and the company says it can also measure your shock absorption – to give you a heads-up when it’s time to change your soles or, you know, buy another US$450 pair of smartshoes.